About Porchlight

Local marketing, done the neighborly way

Porchlight is a marketing agency based in Lake Mary, Florida, built to help local businesses win more of the work they want through search.

Why "Porchlight"

A light on tells people you're home and open

When the porch light is on, neighbors know someone's there and it's fine to knock. That's what good local marketing does for a business. It makes you easy to find, easy to trust, and easy to reach when someone nearby needs help.

We focus on local businesses that rely on calls, bookings, and quote requests. Every strategy, whether it's local SEO, carefully targeted ads, or a clear, well-built website, stays tied to the real work you do and the reputation you've earned.

That same respect shapes how we work. We share the numbers, keep budgets transparent, and adjust based on honest performance data. We don't make promises about rankings or lead counts. We do the work carefully and tell you plainly how it's going, so you can focus on running your business.

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Johnny Wilson, founder of Porchlight Marketing
Who you will work with

Johnny Wilson

  • 200+website builds and upgrades led
  • 150+Google Ads campaigns built
  • PMPcertified project manager

I founded Porchlight to give local businesses senior-level marketing support from someone they can reach directly. My background is in marketing project management, where I have led SEO site builds, website upgrades, and Google Ads campaigns from strategy and keyword research through launch, tracking, and reporting.

I hold the Project Management Professional (PMP) certification from the Project Management Institute, along with Google Ads certifications in Creative and Measurement. Every new site I have built has ranked on page one of Google for at least one search term, and the Google Ads campaigns I manage average a 12.01x return on ad spend (ROAS).

Results depend on many variables, including your market, budget, services, landing pages, and more, so I don't promise numbers. What you can count on is working with me directly, from the first audit to the monthly reports.

You can reach me at (407) 529-8737.

What drives us

Mission

Help local businesses become the name people know

Practical marketing that increases visibility, drives growth, and builds lasting community connections.

  • Local SEO that helps nearby customers find you
  • Google Ads built to bring in qualified local leads
  • Web design that builds trust and earns inquiries
Vision

The first name Lake Mary businesses think of for marketing

Setting the local standard for visibility, growth, and trust, one business at a time.

  • The team local businesses recommend to each other by name
  • Marketing dollars spent where they bring real local inquiries
  • Always learning, so clients keep up as search changes
Our values

How we work with every client

Your business depends on trust. These principles keep us accountable to it.

Integrity

We support your business with transparent strategies and honest reporting.

Stewardship

We build your visibility thoughtfully while protecting your name for the long term.

Focus

We stay focused on your online presence so you show up where local clients search.

Let's see where your business stands

Start with a free audit. We'll look at how you show up online today and walk you through what we'd do first.

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